Chapter 5

The image I appreciated was on page 75. It is a series of advertisements done for a cooking magazine called La Cucina Italiana. The reason I appreciated this advertisement was based on the clever juxtaposition of images. The combining of the creative process with the actual product into one clear image allows for a very interesting visual to be expressed, showing that the print and the product can become one through this magazine. I also love the simple place of the text in the bottom right that does not take up too much space allowing for the boldness of the image to take the reigns in the advert.

An image to contrast this idea would be this Neutrogena add which has a heavy emphasis on placing the message into the add fighting with the image.