Critique 2 Shoe design

Their ad compaign seems to be based on several words: 
independent, freedom, and nomadic

"Like walking on Air"
"Walk a mile in AirWalks"
"Air has no limits"
"Fly through the air"

im going to keep the same logs but put them in different settings  and maybe make my own and try it out and see how it goes. the type face i want to keep to stay to the brands design. also integrate the tag line in with the logo to show cast the brand then one with the log shoe and tag line.

Ex.