Alexis Brooks Ad Campaign

Alexis Brooks Ad Campaign

Product: RedBull

RedBull is known for giving people long lasting and instant energy. Redbull has been typically advertised with people flying with the slogan “RedBull gives you wings.” However, I want to create a new brand for RedBull. Across many college campuses, students and chugging RedBull’s to get through homework and finals. So why not create a brand of RedBull that appeals to them? I will create a revised-brand that is fresh and simple yet inviting to college students. I will change the existing colors from red and blue to colors that are more vibrant. I want to include a lot of creativity into rebranding RedBull because it geared toward an age group that is more susceptible to creativity.

The 1st concept I wanted to approach is to create prints that are illustrations of a college campus with the RedBull can being the focal point. I dont know if any of you have been to the Forever Yogurt on th Lincoln Park campus but inside, the walls are inundated with landscape murals of DePaul. I couldn’t find any images for this particular store but I found the images below.

The 2nd concept I would like to approach is a simplistic approach. I would want to create a simple illustration of the red bull can in its basic forms such as the line work and the circular top. I would incorporate this simple illustration with a catchy and hip slogan.