Chapter 5: Figure 5-2 Print Campaign: Mincer,
Film, and typewriter
- This advertisement is interesting in the fact that it
takes seemingly unconnected elements and brings them together in a
tasteful way that communicates a connection between the parts and makes a
great visual to explain what the advertisement is for. I also enjoy the
tagline for the visuals "the magazine with the kitchen in its
offices" because in that simple statement they are able to
communicate how close they are to information they publish in their
magazine. It shows a dedication to their product and gives them
credibility in the field and instills trust in the consumer that if they
buy this magazine they will get good advice on Italian food.
Research Image:
Kapita Designer Ice Cream
- Just like in figure 5-2 the same tactic of taking
seemingly unrelated items and pairing them together in a visual is used to
communicate a new connection and give credibility to the advertiser. While
I wouldn't consider ice cream something that would be designer it
insinuates a type of class, a type of quality that would set it apart from
"target brand" ice cream. It also could be used as a way to
justify a higher price tag or harder to find commodity I've never heard of
this brand until I was looking for food advertising. Which brings me to
the thought of is it effect? Where was this advertising first produced? It
has a different effect when you see it floating on the web compared to
when you see it in its original context.
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