Chapter 7-9

Chapter 7: Seagram, “WOLFSCHMIDT(1962)”
In this ad Seagram are certainly appealing to men here. In addition to appealing to the comical side of people, but are also playing into the sex thing too. By personifying the alchohol bottle as a male, and the fruit that he wants to make mixed drinks with as females it creates a sexual undertone. With that being said, I think Seagrams executed the ad in a rather classy way. The design of the ad is splendid.The colors really pop against the background, and the overall simplicity of it is reminiscent of an apple ad.

Chapter 8: IKEA Sweeden, “THE SHOWER CURTAIN RAIL”  and “POTATO PEELER”

This ad does a great job of targeting men. Men aren’t typically known as being the best interior deisgner’s in relationships, so Ikea made a smart move and appealed to men by making the add relatable and funny.

Chapter 9: Jimmy John’s, “Package Design, Store Signage: Jimmy John’s”

I like this ad because I can identify every item on the page as an obvious Jimmy John’s item or signage. The plain design of the Jimmy John’s potato chips bag is a dead give away. Plus, all the satirical signage is typical of Jimmy John’s and triggers memory for me of being inside a Jimmy John’s. I think Jimmy John’s is an example of a chain that manages to capture the same feeling as a small business ma’ & pa’ kind of establishment just because of the choice of design & signage.