Chapters 1-4 7-9

Ch 1
I really enjoyed the Mini Cooper ad "Save a Pumpkin, Carve the Road." I'm assuming this ad came out in the fall which matches perfectly with fall and Halloween. Most car advertisements show a car driving along a pretty scenery, and I really like how this one is the complete opposite. Mini Cooper's are known for how they look so having a black background with the front of the car is enough for it to be successful. The phrase that they use is a nice metaphor between the car driving and carving a pumpkin.

Ch 2
Chick-fil-a's billboard advertisement is definitely an interesting one. They are obviously trying to target the non chicken eaters that haven't experienced their sandwiches before. I think its a really effective way of self promoting for a fast food chain. It shows that they are unlike other fast food restaurants and only serve chicken, which will put interest in viewers to want to try Chick-fil-a.

Ch 3
The "Stolen Handbag" ads had me confused when I first saw them but after realizing it is an ad for designer handbags it does make sense. I think this strategy of not showing the product in the ad at all is a little risky but if viewers know the brand name then the product itself is not needed in order for it to be effective. This is a clever way of letting the viewers know how great their handbags are considering whoever stole from these women only took the bag and left their belongings behind.

Ch 4
The Daffy's advertisement with the shirt suggesting the middle finger is great. It is a really simple advertisement but because of the tag line it works very well. Without the shirt image I do not think this ad would have been as successful as it is. It allows viewers passing by to be able to read it fast and laugh at the idea. I also think this goes along good with New York City's attitude that they are known for.

Ch 7
The "Hand" ad from Sony is really direct in showing what the product is and what the functionality is. Viewers' can easily see how small the camera will be on their own hand, and from their they can decide if they would like a product like this Sony camera. I like how the hand in the add is dead center with a plain background, it gives the focus completely to the camera.

Ch 8
I really like the Cleveland International Film Festival series of ads. The hand written/sketching feel that this series has is really cohesive and works well for this type of festival. This series of ads has a very personal feel to it which is what they were going for to show broadening artistic experience. My favorite is the poster with the film reel made out of type. It conveys digital media and all of the different aspects it has.

Ch 9
I have always been a fan of Jimmy John's and their package and signage design. It fits the restaurant's personality really well. Their ad campaign and store signage is very minimal in the design and also has a vintage feel to it. Their signage is also really blunt in what they are saying which is also the kind of vibe that one would get when walking inside of a Jimmy John's. I love the plain black with white text signs because it is simple and clean and gets the point across. Their other signage is colorful with words such as "free smells" and again has a vintage feel to it.