Tuesday, January 21, 2014
Chapter 5
"Micer", "Film", and "Typewriter" La Cucina Italiana (Chapter 5) - This ad does an excellent job of blending content with the medium the content its being shown in. By using kitchen appliances and food in combination with items used for writing and creating images, one gathers that this magazine's focus is on the culinary industry. By taking food utensils out of context one can reimagine them as a roll of film, or perhaps a type writer, and with this can reimagine what they think it means to be a culinary magazine. The ad's tagline, "The magazine with the kitchen in its offices" wonderfully reinforces what the imagery conveys, which is the idea that this is a magazine with that puts food and the culinary arts above all else, and that they blend this content with great writing and strong images.
My own image I chose to pair with this ad displays a trunk that when taken out of context can take a new form. We think of a trunk as something that is used for simple storage, but this image shows us that a trunk can be used for a variety of purposes such as furniture. So once the context is taken away from an object, that objects possibilities are endless.
Subscribe to:
Post Comments (Atom)

No comments:
Post a Comment