Chapter 7: Figure 7-2 Hand and Figure 7-3 Free
Loader
- These advertisements remind me a
lot of one of my favorite advertisement campaigns to follow (my research
image). Personally I prefer campaigns that have clear ties between the
different pieces in a set. While advertising two different products you
can still visually tell it is the same brand.
Chapter 8: Figure 8-12 Shower Curtain Rail and
Potato Peeler
- I like these Ikea advertisements
because they take common items and use them in different ways. I mean
consider their instructions for how to build their furniture half the time
your not even sure what exactly you are suppose to do with them. So making
advertisements that use common things in unconventional ways goes right
along with those silly instructions.
Chapter 9: Figure 9-2 Print Ad Campaign, Package
Design, Store Signage: Jimmy John's
- One of the aspects I like about
this in particular is the fact that they don't show a sandwich. It is
about selling a persona and an attitude along with the product. By using
different fonts they create different expressions to each word and they
carry a different feeling. Jimmy John's by having a cohesive brand
expression helps give it more credibility. The central identity helps keep
the chain more connected and cohesive.
Research Image: Park Assist by Volkswagen
- Volkswagen is one of my favorite
brands to follow for advertisements. They have a very effective visual
construct that each new advertisement they make has to be constrained by.
Yet each new print advertisement continues to be fresh and innovative
compared to the last set of advertisements.
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