Chapter 1
“Our vaccine doesn't fit all cats either”
I found this ad to be the most eye-catching of the ones in
chapter one. Not only is interesting and catches people’s attention, it is also
very simple and gets to the point fast. The only think that is slightly
confusing is the text in the advertisement, which says, “One vaccine doesn’t
fit all cats either.” This made the ad a little bit confusing due to the name
of the campaign have a slightly different title. I think that the text on the
ad advertises for the general idea that you vaccinate your cat, unlike the
title of the ad, which looks as if the company wants you to go to them to get
your cat vaccinated.
Chapter 2
Outdoor Board “Eat Mor”
I really enjoy this ad. Not only is it simple and creative,
it is also quite funny. Most bulletin ads I have seen many have the company
advertising their products, while for this ad they made it seem that their
competition wants them to go to Chick-fil-A as well. I also really enjoy how
the main point of focus being shown is the cows painting, and yet it is obvious
it is an ad for chicken.
Chapter 3
TV “Getting Dressed”
The commercial’s main point is the idea of storytelling. By
using storytelling they can involve the viewers as well as find ways to maybe
relate to them somehow. By having people relate to the advertisement, it could
influence them to buy the product, giving people ideas such as “you need this”
or “get this product if you want to be like this” sort of feelings.
Chapter 4
Web Sit ElfYourself
Looking through the chapter, this ad caught my attention the
most for being ridiculously looking. This way of advertisement involves the
viewers greatly, by having them paly around with the program and make pictures.
Being free also makes it being more desirable to play around with. One thing
that I saw that was a good use of the advertisement, is that in later years,
the company decided to charge people if they wanted to print out their images
in various forms. This still allowed people to have fun free of charge, but
give people the option to buy products if they want to remember the image in a
certain way.
Chapter 7
Print: “Hand”
At first look, the ad looks like it is advertising some sort
of comfort band for your hand, which seems even odder since Sony is know for
it’s technology. It took me a while to realize that it was advertising a
camera, and once that hit I thought that is was a rather good way of
advertising the product. Sony is known for their good products, but when one
would thing of a really good camera, a big bulky one comes to mind. By having
the camera not visible from behind the hand shows how small as well as
convenient it is for travel. I think the ad is good because there are a lot of
people that wouldn’t want to carry a lot of equipment with them everywhere, and
having something convenient like this would attract buyers to the products.
Chapter 8
Print: “Passion” and “Beauty”
I really like how the helmets in the image are arranged to
look like a simple picture depicting something. But not until you look at it
closely will you realize what is really happening. I feel that having an ad
that is as simple as this one will attract people to pay more attention to try
to find out what is the point of the ad. The simplicity as well as the use of
typography works very well together to create a simple ad that looks nice and
gets to the point.
Chapter 9
Campaign: Melted People
I’m a big fan of ice cream, so this ad grabbed my attention
quickly. One thing I really like about it is that is advertising different
flavors as well as saying is for anyone. Adding clothing that different people
would wear is a good way of not gearing to one type of audience for the most
part but also to everyone in general. I find the slogan to be comedic as well,
by portraying the ice cream in a reversed way, by having the people melt rather
than the ice cream.
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