Nike Shoes _ Final

LOGO CONCEPTS: Heavy branding through minimal approach.

INCLUDING NAMES:

TYPOGRAPHIC TREATMENTS: Futura Extra Bold

TAGLINES: Light up the night. Keep exploring. Get off the couch.

IDEAS [VIDEO]:

• Stop motion of full 360 degrees of shoe. Ends with someone putting them on.

• Follow a man putting on Nike running gear. He runs through his daily running routine. Filler shots of the city. Skaters skate by. People eating hotdogs. Energetic cityscape. He runs by. Ends his epic run. Takes off shoes. Cut to black. Nike running logo pops up. 

UNCONVENTIONAL AD: truck billboard.

• this an alternative marketing approach to urge people to keep exploring. 

STOP MOTION: