Ch 5 “Hearse” and “Lungs” bus and train wrap

 I find that these PSAs, like a lot of others, use scare tactics in order to incite a reaction from their audience.  Sometimes it works better than others.  I think one of the reasons it works here is because they took the message (particularly in the “Hearse” ad) and stuck it on something that is a very real part of everyday life.  In some sense, it gave the copy a more macabre and concrete meaning which gave it a bigger impact.  It reminded me of the Truth ads from the early and mid 2000s such as the one below.  Both used unconventional OOH ads to drive the point home and included scare tactics as part of their campaign.