The ad that I found the most interesting was this ad from Outward Bound, it can be found on page 80. This ad uses strong visual metaphor to convey their message. I found it clever because the ad is telling the viewer that, your main tool of survival in the wilderness is yourself. The way that the creatives were able to get their message across was by assigning each finger to a different tool, fork, screwdriver, knife, can opener, and saw. A simple metaphor, perhaps, but an effective one none the less..
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