I thought it would be a good idea to focus on the variety of uses that this product has. I want to create a still of the back of someone using CamelBak in the army and then another still of an image of someone at a music festival. I'm thinking of a slogan something along the lines of "From the Front Lines to the Front Row".. another concept I had was having an image of something like a huge dessert or mountain with a sarcastic slogan...You really wish you had water right now don't you?
1. The challenge of this is to promote CamelBak and to show the types of people they cater to.
2.The target audience would probably be those who enjoy the outdoors and adventures whether its for exercise or for fun.
3.The audience is aware of CamelBak and what they do but probably does not know that CamelBak is the official sponsor for the US military which is definitely an interesting fact.
4. We want the target to think about CamelBak and everything it has use for and for them to want to buy one if they don't have one already.
5.Showing the two extremes of the company- military and music festival goers will help the audience understand Camelbak more and the products that they have.
6.CamelBak is known for being for the adventure type person who will need this product to stay hydrated during their activities.
7.I think this ad will create a good reputation for CamelBak and will gain them a lot of respect because of the military being involved in the ad, and will also show how durable and reliable this product is.
8. A print ad would work and also a video could work as well
9. The most critical elements will be the stills in the ad as well as the slogan for it.
10.The most important take away is for the audience to see what a reliable brand CamelBak is and to show who they cater to.
11. We want the audience to want to purchase a CamelBak backpack for their own adventures.
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