Chapter 5: The Big Idea Reflection: Figure 5-16 Print
"Big Truck" p. 89
The folks over at Volkswagen are great at creating not only iconic, but successful advertising. Since the "Lemon" and "Think Small" campaigns of the 1960s, Volkswagen has been one of the fre brands with consistently good copy and creative. The utilization of exaggeration illustrates the strength of the Volkswagen Polo. Exaggeration quickly drives the point of home to readers in a way words cannot. The Polo is tough and can withstand even the toughest beating.
More Exaggeration
I chose this Cheez-It ad as another example of exaggeration in design because of its cleverness and smart design. Showing a big wheel of cheddar with the tiny cracker cut out of it is a great way to say Cheez-It have this big, cheesy flavor in a way words never could. The copy on the bottom referring to Cheez-It as "the big cheese" creates a visual pun that cleverly reinforces the visual. The message in this ad is very clear to the reader and leaves a lasting impression.
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