page 116 shows a print ad of 4 chocolate bunnie figures in a row and each of the figures heads have been eating or taken of but one still stand with its head in tack and that's the one who is wearing a helmet. i feel this is a nice way to go about wearing a helmet when when skiing. although at first glance u might wondering whats going on but i think the tag line at the bottom really helps bring what the purpose of the ad.Chapter 8: "Passion and Beauty"
this add i felt was very good using some object to represent someones passion and turning into something beautiful. it has deeper meaning within the picture. one person might just see it as someones passing but another might see it as something beautiful and a passion. i liked it a lot.
Chapter 9: "Package design, store signage: jimmy jons"
this is very successful because everyone knows who and what jimmy johns is. even form the most simple of designs just with the name on a bag of chips or anything else it would well. that is a brand that has power and catches peoples eyes.
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