In the team of dreams ad he combined his passion of baseball with another thing he loved; his family. In the chapter he emphasizes how showing emotion and real passion makes something more relatable to broader audiences and more entertaining as well captivating. In a smaller campaign ran by Ray Bans at festivals, they asked people to share their moments enjoying themselves at the festival with their friends and also to spread the word of the campaign via Facebook, Twitter and Instagram using hashtags. Both took it upon themselves to ask their customers/participants to do the marketing for them, making it easier for the target audience to relate to real humans versus actors hired to “play the part”
In chapter 2 it touched on web design and creating something more accessible specifically with ShopVogue.TV for those to purchase exactly what one might see in the physical ads in a Vogue issue. This campaign/web design was successful because it made shopping easier for Vogue subscribers and it was able to bring together convenience without the hassle of trying to google search an image to find a specific bag spotted in the issue. With the new iTunes Radio—Apple managed to do the same thing bringing the “But This Song” option to make it much easier in case a listener hears a song and wants that song.
Lynx’s “Ideal Woman” Ad in chapter 3 somewhat enticed it’s male target audience. It used storytelling as well s a similar ad by Fiat. They used the idea of “the Ideal Woman” which in the end of the commercial would lead the man outside to find not the woman he thought he was chasing but a Fiat.
Link:Fiat AD
The “Toyota Prius” used ample amounts of creativity using people to animate or bring to life flowers. The Ice Cream snickers commercial utilized the same method replacing tastebuds on the tongue with individual people.
Link:Snickers Commercial
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