Chapter 5 Reflection

In Chapter 5 I thought that the Canadian Cancer Society's campaign for examining both female and male body parts is very clever in how they displayed it. The tag line for each ad is so simple and understood by most in society. By putting together lines like "Every guy in class has already checked them out. You should too," it helps the ad become a little humorous even though the topic is very serious.  The treatment of the type on each ad works well too and is clearly the main focus outside of the images that are shown. It is a very clean ad with not much to it, yet is still powerful.