La Croix Ad Concepts

La Croix is a sparkling water beverage that comes in a variety of fruit flavors.  If you've never seen the product's packaging it has a bunch of colors in this weird brushstroke pattern.

My first concept plays off the colors of the product's packaging. It would feature an illustrated image of the can which would be made up of the different fruit which La Croix uses to flavor its water.  The whole ad would be kind of bubbly and colorful in order to capture the effervescent quality of the drink.  It's inspired by Coca-Cola's "Live on the Coke Side of Life" print campaign.

My second concept focuses more on the product's low calorie count.  It would display a can that is semi-shredded with fruit spilling out and the tagline would read something like "All the flavor with 1/10th of the calories."