Reflection of Advertising by Design Chapters 7-9

Chapter 7: Approaches: Figure 7-8:"Wolfschmidt (1962) p.119
    Being a fan of all things 1960s, choosing this piece was a no brainer.  I will admit Figure 7-2: "Hand" p.111 was a very, very close second.  Any who, I love the minimalism of the ad and the juxtaposition of the objects.  The second ad is particularly interesting because over half of the page is completely blank and both the copy and figures are horizontally aligned.  Sometimes, modern print design can be a bit heavy handed.  I especially enjoy this particular piece because I feel like there is room to breathe.  The eye takes this journey through the white space and to the message; it's refreshing.  The copy itself is clever. I appreciate the wit and humor in the ad's narrative.  The idea of Wolfschmidt's hitting on parings is witty and clever.  The orange's response that references the ad with the tomato was smart and endearing.

Chapter 8: Typography and Visualization: Figure 8-12 "Shower Curtain Rail" and "Potato Peeler" p. 144
    This Ikea ad does a great job at using humor to target men.  The average guy could be rather reluctant go to Ikea when his girlfriend, mom, boyfriend, whomever decides to drag him along on a perfectly good Saturday.  I love how the men in the ad find new, interesting uses for their new Ikea goods, especially the man shaving with a potato peeler.  Ikea has always had a very subtle way of incorporating type in a way that comes off very clean.  The type serves its purpose and never takes away from the image or the ads overall aesthetic.  H&M, another Swedish company tends to do the sort of thing with type in their ads.  Showcasing furniture and home goods can be challenging for creative because all products in the category are the same.  Creative's main challenge objective is to make their product different, thus more memorable; to set themselves apart from the competition.  The repurposing of the shower rod and potato peeler demonstrates that someone was thinking outside of the box.  This ad is successful in contextualizing very strong visuals making them memorable to the reader.

Chapter 9: Composition: Figure 9-23 "The Printer Woman" p. 179
    The movement of this image and the eye catching color palette is what drew me to it.  The three images of the face with the white background and the roll create a very nice trail for the eyes to follow.  Some of the faces on the left side overlap creating a sense of progression from left to right.  The body is very small while the hands and face are quite large.  This contrast in size almost makes the right side jump off of the page.  I am fond of the thin lines that make up the image because they feel delicate and makes the movement feel almost wispy.