Windows Phone app for more apps

(1) Describe the challenge
Combining both the google play store as well as the app store together.
(2) Who is the target audience?
Windows phone users.
(3) What does the audience currently think about the brand or group?
That the windows phones has not as many apps as some would like
(4) What would we like the target to think and feel?
That with this app, they can make their phone just as good as the rest.
(5) Which facts, evidence or thoughts will assist in this change of thinking?
The fact that Android and iPhones have many more apps available.
(6) What is the brand essence?
Easy to use, everything in you hands
(7) What is the key emotion that will build a relationship with the core?

(9) What media will best facilitate our goal?
App.
(10) What are the most critical elements?

(11) What is the single most important takeaway?
People would be happy with their phones.
(12) What do we want the audience to do?
Use the app.