Describe the Challenge:
A planner can only go so far. It reminds you of what you have to accomplish that day. This app will help you actually accomplish your tasks faster. This app will help cut your time in travel by already having directions ready for you and alerts if traffic is building so you know to leave earlier if need be.
Target Audience:
Young and Adult Professionals from the ages of 24-40.
How does the target currently feel about the brand?
The target currently uses standard apps on the iPhone, such as their calendar app and maps app (separately). They are content with using these apps but are always looking for newer innovations and ways to make life easier.
How do we want the target to feel?
We want the target to feel relaxed and confident they can get through their busy schedules without stress.
Which facts, evidence or thoughts will assist in this change of thinking?
User-satisfaction and personal experience with the app
What is the brand-essance?
Innovative and advanced, yet simple, sleek, and modern
What is the key emotion that will build a relationship with the core
audience?
Ease and the feeling the user will be able to rely on the application.
What media will best facilitate our goal?
Social media
What is the most critical element?
The GPS integrated planner will help users feel at ease
What is the single most takeaway?
The PPS PRO, or the Personal Planning System is a digital app that allows you map out your day while giving you point to point directions, traffic alerts, alerts for upcoming events, and social media access.
What do we want the audience to do?
Download the app, link it with your social media, share, and increase
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