crude-captioning

facebook:

tumblr:

marketing:

OTHER POSSIBLE NAMES: 

• Cap App
• Cap That
• Crass Captions (CAPS)
• Curt Caps

CHALLENGE:
Create an app that makes witty funny subtitles for what people are really thinking.

WHO IS THE TARGET AUDIENCE?
Young people

WHAT DOES THE AUDIENCE THINK ABOUT THE BRAND?
Fun and youthful app to use with friends.

WHAT WOULD WE LIKE THE TARGET TO THINK?
That the app is hilarious. Kind of reminiscent of mad-libs for people.

WHICH FACTS OR THOUGHTS WILL ASSIST IN CHANGE OF THINKING?
Showing users how cool the app is.

BRAND ESSENCE?
Youthful, Comedic, & Fun.

KEY EMOTION?
Humor.

MEDIA THAT BEST FACILITATES GOAL?
An iphone or android app.

MOST CRITICAL ELEMENTS?
The ability to recognize facial recognition.

SINGLE MOST IMPORTANT TAKEAWAY?
That users have a fun time and engage in other in the physical world.

WHAT DO WE WANT THE AUDIENCE TO DO?
Download and use this fun app with friends.