"Working Name App" is a mobile application that helps individuals get through the task of getting dressed for any occasion. The app catalogs all of the various garments in user's closet and puts together looks. Users can pick occasions like job interview, first date, music festival, lunch meeting, or even plan entire vacation looks based on items they already have. The app caters to individual's personal style based on a questionnaire users take when they upload the app. This app also functions as a social media where people can share looks and swap articles of clothing with other users. There is a shop option and the app suggests pieces to buy based on items already in users closets and their size. Getting dressed in the morning is no longer a time consuming, at times messy task.
(1) Describe the challenge
Getting ready in the morning can be a time consuming pain in the neck but it doesn't have to be thanks to my new app that creates looks based on clothes in your closet.
(2) Who is the target audience?
My target audience is fashion savvy women and men who are always on the go and never know what to wear. These people are young professionals who travel a lot and keep up with the latest trends but have a strong sense of personal style. They care what they wear and how others perceive them based on their dress.
(3) What does the audience currently think about the brand or group?
There is no opinion because this brand has not hit markets yet.
(4) What would we like the target to think and feel?
We would like the target to think this app creates fresh, stylish options for its users. It is practical, time saving, and a convenient.
(5) Which facts, evidence or thoughts will assist in this change of thinking?
The proof is in the satisfied customers and possibly testimonials.
(6) What is the brand essence?
The brand essence is chic and luxurious in a way that is not daunting or pretentious.
Let us help you look good.
(7) What is the key emotion that will build a relationship with the core
audience?
Style that is personal, convenient, and on the go.
(9) What media will best facilitate our goal?
Print, social media, and maybe video.
(10) What are the most critical elements?
Convenience, users building upon what they have, confidence.
(11) What is the single most important takeaway?
(12) What do we want the audience to do?
we want the audience to download the app and use it as often as possible
http://www.youtube.com/watch?v=5fLCCpiRn8I
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