THRIFTr is a mobile application that shows users thrift stores close to them and in their city. In addition to listing locations this app provides reviews and feedback about each store from other users. Currently, many apps can be used to do this, such as Yelp, but none of them are focused enough on thrifting to really assist someone looking for certain thrift items. THRIFTr would categorize thrift stores into different classes and categories. For example, some thrift stores are better for men’s clothing or for women’s clothing. In addition, some stores have weak clothing selections but a good amount of old electronics, furniture or other assorted items.
(1)
The biggest challenge for this application and the advertising around it is raising awareness quickly and effectively. A larger user base will increase the quality of the information on the app a
(2)
Who is the target audience?
The audience would be the younger range of men and women living in urban areas, probably between 18 and 35 years old.
(3)
What does the audience currently think about the brand or group?
The audience does not currently know about this application.
(4)
What would we like the target to think and feel?
The target should enjoy thrifting and feel that this application adds to that enjoyment by helping them find good thrifting locations and plan out sessions of thrifting.
(5)
Which facts, evidence or thoughts will assist in this change of thinking?
The factors that will assist in this change of thinking are detailed, helpful information and an emphasis on the nuances of thrifting that users would find important. I thrift all over the city usually multiple times a week and feel that I have enough experience and knowledge to effectively connect with the thrifting community.
(6)
What is the brand essence?
Providing a helpful resource for both casual and serious thrifters while retaining the “I can’t believe I found this” experience that thrifting provides.
(7)
What is the key emotion that will build a relationship with the core audience?
Helpfulness
(9)
What media will best facilitate our goal?
Online branding on websites with similar intents and unconventional branding in the form of stickers or wheatpaste posters.
(10)
What are the most critical elements?
Effective branding that potential users can relate to through language and the detailed focus of the app.
(11)
What is the single most important takeaway?
Thrifting is a great way to get clothing you couldn’t find anywhere else but can also be time consuming, THRIFTr helps streamline this process.
(12)
What do we want the audience to do?
Download and use the application, but also participate in the community behind the app by submitting reviews and photos.
No comments:
Post a Comment