Speake is application that allows users to share music in real time to amplify sound or create a surround sound effect. Imagine you are at a party, but you do not have a state of the art sound system. In order to play music and have everyone throughout the party hear it, you could use Speake to create a room with a playlist and have people sync to that room so that the music would play from each individual's phone creating a personal set of speakers with a communal listening experience.
(1) Describe the challenge
Getting the word out on a new app and new way of sharing and listening to music.
(2) Who is the target audience?
Young Adults Ages 14-29
(3) What does the audience currently think about the brand or group?
It does not exist so nothing.
(4) What would we like the target to think and feel?
That the Speake brand is fun and cutting edge in how it shares music amongst users.
(5) Which facts, evidence or thoughts will assist in this change of thinking?
Heavy branding adds that show Speake as fun and revolutionary
(6)What is the brand essence?
Changing the way we share and listen to music
(7) What is the key emotion that will build a relationship with the core audience?
Fun/Cutting Edge
(8) What media will best facilitate our goal?
Online and mobile advertisements (ie. Banner, side bar, etc.)
(9) What are the most critical elements?
Clean,flat design to mimic user interface of iOs 7 and Android. Advertisements that push the branding with a minimalist approach.
(10) What is the single most important takeaway?
Speake will change the way you share and listen to music.
(11) What do we want the audience to do?
Download and use the app
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