Education App - QED

1) Describe the challenge:

I'd like to offer people an application that allows them to quantify the knowledge gained on the internet. It would be a pintrest like outline that you could link articles, lectures and books you've read in your free time. The app would find other interests of yours on the web and suggest information you crave, I.e. Religious studies, print making, astrobiology, etc. People and slowly develop educational tracts that help them with their jobs or just stimulate there minds. The app would take tests and syllabus' from universities and give you honorary credits and degrees. Thus providing people an award for learning. 

2) Who is the target audience?

Everyone. I'd like people to be able to go back and take standardized tests from high school and reread information. This could help struggling students catch up in class, help parents relearn material to help Tudor their children, or just give someone extra credentials when asking for a promotion. We live in a society where we're constantly having to better or work skills, having an app that can quantify your extra 

Curricular learning would help anyone.

3) What does the audience currently think about the brand or group?

The really isn't anything I can find like this. There are places to take free classes that are sponsored by universities, there are also websites that offer free classes that professionals teach. This App differs in that people can take information and resources from across the entire web and quantify the huge amounts of information they consume. People can be experts in using social media sites, blogging or sports statistics. We tend to see education as being formal and very structured, I would want to provide an opportunity for everyone to to freely access knowledge and give themselves credit for learning new things. This app should promote learning and hopefully take some of that competition we see people spend with sports and transfer that to academics.

4) What would we like the target to think and feel?

I would like to promote competition, a sense of value and a thirst for knowledge.

5) Which facts, evidence or thoughts will assist in this change of thinking?

I think people already want this, they just don’t know it yet. I by no means want this to replace universities or school, but I would like it to supplement peoples current educational path. Websites like Wikipedia and HowTo are perfect examples of people seeking knowledge and answers, however, we need the next step. Quantifying that education.

6) What is the brand essence?

Seeking knowledge, promoting a lifestyle of academia, and offering people a reward for their dedication to improving themselves.

7) What is the key emotion that will build a relationship with the core?

Desire. Passion.

8) audience?

The audience is any age group, male/female. This is a universal tool that is free to everyone.

9) What media will best facilitate our goal?

As many as possible. Smartphones, tablets and computers would all help facilitate my goal of offering everyone credits.

10) What are the most critical elements?

I would need to have users log in, and begin finding free sources of information and hopefully people would create original content, i.e. tests, lectures, or games.

11) What is the single most important takeaway?

I hope people begin to value education more.

12) What do we want the audience to do?

I want people to find something they are passionate about, and become experts in that. I believe that our society can become better, safer and moral through proper knowledge. I want everyone to have access to proper facts and resources.

QED (quad erat demonstrandum / "which had to be demonstrated")