Just My Type

The app is a design tool for students with two main features.

Feature (1): the ability to search for fonts based on intended use, approximate x-height, stress, family, etc.

Feature (2): a scan element that would allow you to take a picture or copy/paste a font off the web and search for the font used.

1.      The challenge is creating and marketing an app towards design students who are conscious about the importance of choosing the right font, but may not know which to choose.

2.      The target audience are design students or design hobbyists between the ages of 18-25.

3.      Audience is in the process of learning about design and typography, but doesn’t have a great enough grasp on the subject to be considered experts. 

4.      We want the audience to feel that the app is helpful in their design process.

5.      The main thought that would change the audience’s feelings about choosing/researching possible fonts is that it can be simple, quick, and easy.

6.      The brand’s essence is “helpful and informative.”

7.      The key emotion that will build a relationship with the audience is a newfound confidence associated with a better understanding of a subject.

8.      The app would be advertised on websites such as DaFont.

9.      The most critical element to the font would be its search feature.

10.  The most important takeaway from this app would be the amount of time saved researching or studying fonts.

11.   We want the audience to use the app as a design and educational tool.