(1) Describe the challenge
Introducing a new helpful app for girls of all ages to know the latest beauty products and where to purchase them
(2) Who is the target audience?
Could be for all ages but primarily 14-30-anyone interested in beauty products
(3) What does the audience currently think about the brand or group?
Beauty advice is always out there but this app will bring everything in one making getting information easier
(4) What would we like the target to think and feel?
That BeautyMark is a helpful tool that can give them knowledge on where to find what they are looking for
(5) Which facts, evidence or thoughts will assist in this change of thinking?
showing how BeautyMark will bring information and research from several places into one for easy access
(6)What is the brand essence?
providing knowledge on products with where to purchase them, also giving tips
(7) What is the key emotion that will build a relationship with the core audience?
fun and helpful
(8) What media will best facilitate our goal?
an application, online advertisements, social media
(9) What are the most critical elements?
Gathering all of the product information making it easy for users to find what they are looking for
(10) What is the single most important takeaway?
BeautyMark is the all in one app for girls
(11) What do we want the audience to do?
Download and use the app
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