Tuesday, February 4, 2014
L.A. Gear Campaign Final
This is my series of print ads for the L.A. Gear shoe company.
For my unconventional method I decided to use social media to allow people to share stories about great times they have had wearing their L.A. Gear shoes with hashtag #BackInMyLAs
For my unconventional method I decided to use social media to allow people to share stories about great times they have had wearing their L.A. Gear shoes with hashtag #BackInMyLAs
Patagonia Ads Final Crit
My two final designs for the Patagonia print ads:
For my non-conventional ad I mocked up a Twitter campaign that Patagonia could implement as these print ads were running. This could also be done using Instagram since it also uses a hashtag system. The first image is Patagonia starting the campaign and the second image is an example of a retweet that could occur.
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